We’re often asked what is difference between Organic and Paid search results. There are quite a few really important differences. We’ll speak about some of them to help you get the big picture… Where they are on the page… Right at the top of the Google Search results page, you have the paid search results.
According to Chitika's article on the value of positions on page 1, if you do not appear in the top few positions on Page 1 of the Google Search Results, your competition will take all the business page 1 of Google generates and you loose out, you are dead in the water, it's that simple. If