That’s correct, at the time of writing, 31 million people are online in South Africa. Thats 54% of the republic of SA is online. Stats are taken from January 2019.
Social media is being used by more and more South African’s every day. The amount of business being generated through various social media platforms is astounding. You can make use of Facebook and Instagram advertising very effectively to target your specific niche target market through these platforms. It is very effective.