Posting on Instagram if done correctly can generate traffic to your website which in turn can lead to sales enquires. From a business perspective, instagram can get your instagram account and business a significant amount of exposure and an increased number of followers and actions.
If you want to get your post seen, make sure you use the right hashtags, the right number of hashtags and a call to action or have a very clear objective. Target the #hashtags that have a high volume of usage and choose those which are relevant to your topic and objective.
Make sure you use the Top Hashtags (most popular)
The end objective should be to obtain more likes, comments, follows or shares.