What is Page 1 of Google all about and why is it important for my business?

We refer quite often to Page 1 of Google, or simply Page 1. Not sure what this means or why it is so vital to the online success of your business? We’re going to explain it in a way that is simple to follow.

Basically, Page 1 is the first page of Google search results when someone types in a search term or terms. For example, take a look at the picture. You can see that there are a number of results for the search term “IT Audit Company”. This is Page 1 of Google Search Results. This is where you want to be.

Why? We’ve broken it down for you.

  1. 90% of people do not go past Page 1 according to research
  2. 10% of people go to Page 2
  3. 5% go to Page 3
  4. Less than 2% go to Page 4

Those facts alone should be enough to convince you how important page 1 is. Now, let’s see how you can get your website on to Page 1. There are two ways:

  • Google AdWords – You pay for your advert to feature in Google Search Results (see the picture above). Each time someone clicks on your advert, you pay a small amount
  • Search Engine Optimisation – Over time, your website climbs to the top of the organic rankings. This is one of the ways you can rank number 1 on Google and can take 6-8 months to see your website on Page 1 for your selected keywords.

You can find out more about organic rankings vs paid-for search results here.

So, now maybe you understand a little more about what Page 1 is and why is it so important when we refer to it.

Your website should be on Page 1 for all of your keywords if you really want your business to shine!

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By |2017-06-28T14:16:38+00:00June 26th, 2017|Facebook Advertising|