According to many articles written and as per the revealed ranking factors set out in the Google Algorithm, websites with regularly added keyword rich relevant content, will stand a far greater chance at climbing organic rankings than websites that are old and not have any new content added on a regular basis. Getting your core on-site SEO keyword selection right is vital if you want to rank in the Google search results.
These days, new content is typically added by means of writing and adding new blog posts. If you want your websites ranking to improve but it is built on an old, stale html custom design which you don’t know how to operate, perhaps its time for an upgrade.
You should consider getting your website rebuilt in WordPress with a mobile friendly, responsive design, modern theme such as Avada. We can assist you with your website redevelopment / build you a brand new website. Visit our web design page for more information.
There are over 200 factors that determine where your website will / will not rank. This is subject to 500-600 changes to the Google Algorithm on a yearly basis. Contact us to find out more on how we can help you to ensure you have the correct content added to your site that is both keyword rich and SEO Friendly.