The Conversion Guru’s own little “Wiki” on how to improve your organic rankings locally.
A national SEO campaign aims to generate both local and national inbound links from other sources to your website. This will assist in the improvement / lifting of your organic rankings on Google. Local SEO campaigns are important for you if your business has a physical location and the business wants to attract people within a certain radius from it’s doors or geographic location. A National SEO Campaign will target nationally and aim to get inbound links from further afield.
These inbound national link sources will also help to generate additional sales enquires / leads from other sites that you list since most of them are business directories. These online business directories are sources people refer to, to find suppliers of products & services.